When an error occurs, existing logging uses dbg() so the cause of a
problem is hard to determine. Error conditions shouldn't only be
properly reported with debugging enabled.
A side effect of this change is that when an uninitialised device is
started, a log message similar to the following is sent:
cxacru 5-2:1.0: receive of cm 0x90 failed (-104)
This is normal - the device did not respond so firmware will be loaded.